
Advert Ref: AB159
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Asking price: £67,500
Sales revenue: £164,000
Business description: This independent retail jewellers has been established for over 25 years and specialises in quality watches, jewellery and gifts targeting mid market clientele. The business has established an excellent reputation for quality products and has good accounts with popular brand names including Guess and Storm. Based in an enviable town centre location the jewellery store attracts a large amount of new and repeat business from the local area. Successfully established as a quality jeweller the experienced staff offer friendly, personal and professional advice to their customers, with every effort made in order to satisfy the customer’s individual requirements. Excellent trade relationships ensure competitive prices and a continuous supply of quality goods. With an excellent reputation and large customer base there are numerous opportunities for expansion awaiting the successful buyer. Customer Service: The company has built a reputation based on excellent customer service and attention to detail. Key Strengths: The business enjoys excellent relationships with suppliers. This has ensured a steady supply of quality products at costs that ensure a competitive pricing structure. A prestigious location in a busy town centre has been a key advantage in securing business. The site experiences a large amount of passing trade. Good products and service are both elements in the success of the business but an ideal location has maximised the effect of these factors. Financial Information: The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Years established: 1984
Employees: Two staff are employed at all times for insurance purposes, one full time and two part time plus one Saturday girl
Trading hours: Monday – Saturday: 10.00am – 5.30 pm
Property : Leasehold
Lease terms: Situated in a town centre location the leasehold shop premises are bright, welcoming and well fitted. Annual rent £15,000 per annum with rates of £5,000. The renewable lease expires in Feb 2010.
Expansion potential: Further broadening of the product ranges will create opportunities for increasing revenue. In addition to this, extending the opening hours will present immediate possibilities for generating new business without the need for any significant outlay. The shop is ideally located and has been proven to capture a large amount of business from passing trade. Projections for future business are strong, the current owner has advised potential profitability could be doubled by a new owner with energy and enthusiasm.
Competition / Market: Much of the turnover has been gained as a result of passing trade and subsequent word of mouth. To date the Company has spent limited money on marketing, concentrating on local paper advertisements in the build up to Christmas. Investment in a business website would be a valuable asset in attracting new business and there is no doubt that turnover and profits could increase using this additional medium.
Support & training: The current owner is prepared to provide training and handover to the new owners to make certain the excellent name and trade of the business continues.
Reasons for selling: Retirement